In the request I was given right to critique the site. In all fairness, their a reputable looking business. This site is a GUIDE, a means to get connected to a school of your choosing.
- The example in this blog is about Massage Therapy, but Guidetohealthcareschools.com provides information pertaining to many programs in many technical schools!
Now here's two problems I have with the site, both revolving around Online and Offline Privacy:
1. Privacy Policy not prominently displayed: While a few of the school forms that are hosted on their site; where you provide information; DID have them in the footer of the page, the portal page for the site didn't as well as any of the Program linked pages from that.
- Solution: Display on EVERY FOOTER, as well as on the right hand side in header bar.
2. Privacy Policy not clear: I know they're electronically; through email or file transmission; sending my input information to the school I want. I know they say they protect my privacy, and only disclose it to 'trusted parties'. But other than the school I want, I don't have any idea what the policy of the 'trusted parties' is with handling 'my' private information!
- Solution: Shorten it, hire a technical writer if needed. The longer a person has to look at things 'NOT FUN', the quicker they'll navigate away. Don't lose the opportunity if you're get funding for candidates to schools.
- ...look at it as an opportunity.
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